Friends: I’m very scared that, if we don’t all chill out, pumpkin will jump the shark.
Because the brands have figured us out. Those clever marketers have skillfully tuned into our collective pumpkin adoration and now Pumpkin Everything is Everywhere.
Not only everywhere, but everywhere TOO SOON.
Read my lips: It is still summer.
Let’s say that again, all together now. IT IS STILL SUMMER!
Now, I’m the first to admit that I may have single-handedly fanned the flames of society’s Pumpkin Obsession. Knowing my proclivity for pumpkin, friends hastily alerted me when Starbucks announced the arrival of its fall staple, the Pumpkin Spice Latte – ON AUGUST 25TH. Dear Starbucks, I have one word for you: SERIOUSLY? (Ironic, thereafter, that FoodBabe revealed that not only does the revered PSL feature no pumpkin whatsoever but its ingredients are potentially carcinogenic.)
(At this point, I’d like also to make it very very clear to my readers that, in my humble opinion, pumpkin should be eaten, not drunk.)
Let’s examine other evidence of peak pumpkin:
- Pumpkin recipes and crafts all over Pinterest – in August and early September
- Ben & Jerry’s proclaims its limited batch Pumpkin Cheesecake ice cream is here – a fact that drives me fairly hysterical with excitement but my gut tells me this announcement is about 3-4 weeks earlier than in past years. And I’m pretty sure last year they weren’t even sure they were going to make it. I’m betting that this year, B&J has seriously upped its production schedule and quantities.
- Everybody sends me everything pumpkin on Facebook
- There are just too many pumpkin-flavored things – edible and non-edible – in the stores. I agree wholeheartedly with this USA Today article.
If we can all agree to cool our engines a little, maybe we’ll avoid pumpkin saturation/desensitization.
So friends, join me in a pledge to put pumpkin back where it belongs:
In the fall (ie. late Sept-late Nov).
Oh OK, in cheesecake and ice cream too.
In my belly.