Have We Reached Peak Pumpkin?

Friends: I’m very scared that, if we don’t all chill out, pumpkin will jump the shark.

Because the brands have figured us out. Those clever marketers have skillfully tuned into our collective pumpkin adoration and now Pumpkin Everything is Everywhere.

Not only everywhere, but everywhere TOO SOON.

Read my lips: It is still summer.

Let’s say that again, all together now. IT IS STILL SUMMER!

Now, I’m the first to admit that I may have single-handedly fanned the flames of society’s Pumpkin Obsession. Knowing my proclivity for pumpkin, friends hastily alerted me when Starbucks announced the arrival of its fall staple, the Pumpkin Spice Latte – ON AUGUST 25TH. Dear Starbucks, I have one word for you: SERIOUSLY? (Ironic, thereafter, that FoodBabe revealed that not only does the revered PSL feature no pumpkin whatsoever but its ingredients are potentially carcinogenic.)

(At this point, I’d like also to make it very very clear to my readers that, in my humble opinion, pumpkin should be eaten, not drunk.)

Let’s examine other evidence of peak pumpkin:

  • Pumpkin recipes and crafts all over Pinterest – in August and early September
  • Ben & Jerry’s proclaims its limited batch Pumpkin Cheesecake ice cream is here – a fact that drives me fairly hysterical with excitement but my gut tells me this announcement is about 3-4 weeks earlier than in past years. And I’m pretty sure last year they weren’t even sure they were going to make it. I’m betting that this year, B&J has seriously upped its production schedule and quantities.
  • Everybody sends me everything pumpkin on Facebook
  • There are just too many pumpkin-flavored things – edible and non-edible – in the stores. I agree wholeheartedly with this USA Today article.

If we can all agree to cool our engines a little, maybe we’ll avoid pumpkin saturation/desensitization.

So friends, join me in a pledge to put pumpkin back where it belongs:

In the fall (ie. late Sept-late Nov).

In pie.

Oh OK, in cheesecake and ice cream too.

In my belly.

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There are Two Kinds of People …

Those that like anchovies and those that don’t. Which are you?

And while we are talking anchovies, I have to tell you that they are on my top ten of foods I love. What are the other nine, I hear you clamor? Well OK then, I’ll tell you.

  1. Anchovies
  2. Bacon
  3. Cheese (any cheese, I mean it…. well, actually maybe not smoked cheeses.)
  4. Avocado
  5. Olives
  6. Cadbury’s Fruit & Nut
  7. Pumpkin anything
  8. Cheesecake
  9. Reese’s Peanut Butter Cups
  10. My Mum’s trifle

Truth is, though, I’ll eat pretty much anything. I love to eat. I cannot understand those people who don’t enjoy their food, who think of eating as a necessary duty. In fact, there are only 5 foods I won’t eat. What are they, you ask? A rather strange and eclectic list that includes:

  1. Licorice
  2. Watermelon
  3. Borscht
  4. Aubergine (that’s eggplant for you American folks)
  5. Goulash

Bon appetit!

My Pumpkin Obsession

I am obsessed with pumpkins. Not the whole orange ones that people here in New England decorate their porches with come October, but pretty much any food item that is made with pumpkin. This will not be a big surprise to my family and friends. In fact, to quote a friend:

There is probably not a Brit alive who likes pumpkin as much as you do!

Fall is the favo(u)rite season of many a folk and especially here in New England when the leaves turn incredible shades of orange and red, the sun glows a little stronger in the sky, and the temperature starts to dip as the air turns crisp. The humidity in which we’ve drowned all summer disappears and with it, the challenges of frizzy hair. I too appreciate these things but for me fall promises one thing – PUMPKIN! – and I am always ridiculously thrilled when this time of year comes around again.

It’s rather ironic that my first encounter with anything pumpkin happened half a lifetime ago in 1986 when I was an au pair in Paris. Now, France is not the typical place for anyone to find pumpkin pie, I know. But I was actually working for an American family at the time and they were celebrating Thanksgiving. And so began my pumpkin love affair.

Fast forward to 2000 and the opportunity that I had to move stateside with my job. There were positions for me either in San Francisco or Boston. I had already been to, and very much liked, San Francisco but Boston – and the whole East Coast thing – beckoned. There were many reasons why I decided on Boston – a shorter flight back to London, proximity to my brother’s family in Pennsylvania. Not to mention Ally McBeal, because she was the only real reference point I had for how life in Boston would truly be and look like. Reeses Peanut Butter Cups were another very persuasive reason for moving here. But what won out was the knowledge that, come November, there would be pumpkin pie. And pumpkin bread. And pumpkin muffins.

Yum.

Then one bright and sunny late September day about eight years later, while the hubby and I were enjoying a rare weekend away from the kids in Newport, Rhode Island, we treated ourselves to a scoop or two of some Ben & Jerry’s ice cream. Pumpkin cheesecake ice cream, to be precise. HOLY COW! Now, I’d always loved cheesecake. I’m ok with ice cream, not a huge fan. But, the trifecta of cheesecake, ice cream and pumpkin together and boy oh boy, sparks flew! Cupid had struck.

This experience kindled what has become a seasonal quest to taste as many different varieties of pumpkin ice cream in order to verify that Ben & Jerry’s flavo(u)r is, indeed, nirvana. I’ve tried several varieties that have come close, like Edy’s and a homegrown version which was totally delish from the Milky Way Farm somewhere in PA but alas too far away for regular consumption. Trade Joe’s brand disappointed, as did the pumpkin ice cream made by a local purveyor. I’ve yet to try Toscanini’s so have to take @eric_andersen‘s word that it’s good.

I also have to totally give kudos to Ben & Jerry’s social media responsiveness as I’ve been haranguing them regularly for updates as to when this season’s limited batch will be distributed and in stores. I may have to bulk purchase this year. Hey, if you can buy a case of wine, why not a case of ice cream?

Anyhoo, in the meantime, I’m making do with this.

And this.

Until I can get this!

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